Oracle Developments

Identifying precise target markets and profiling potential purchasers is pretty hard when it comes to new homes. However, this development by nature of the location gave us the opportunity to commit to a demographic and lifestyle group very familiar with the area. Situated just off the Holloway Road, and with excellent communication links, we knew who our purchaser would be.

For these reasons the identity reeks of bohemian chic, drawing its influences from the trendier set of London's urban cool. Creative use of black and white imagery and bold bright colours sets this development apart, the bright coloured lines also act as a map giving the target market an instant reference to the site's location.