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Create something fresh, create an identity that will live the life of the development, oh and do it for next week!! So a standard brief then! We love connect 21, it gave our creatives room to breath, room to develop. An identity that reflects lifestyle and aspiration, an identity that stands out in a very crowded and competitive market place, using original art will mean that this development will evolve and grow and the campaigns will never tire. Cheers TC and JJ.
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