When it comes to corporate identity for an existing and well known business, we preach evolution, not revolution. Putterills commissioned embryonex as the appointed agent for their corporate rebrand a few years ago. The brief was to bring their logo bang up to date, whilst ensuring it was still instantly recognisable.
We created a simpler, leaner version of the original Putterills logo, which was stronger and more powerful, but also worked so much better both in print and online, to take their growing business into the future.
Comprehensive corporate guidelines ensured that their corporate stationery, advertising templates and all marketing collateral followed the new corporate style to ensure consistency of the brand.